Fluoride was first added to toothpaste back in the 1950s (before microwaves, helmet laws, and the internet). A lot has changed since then — so why hasn’t your toothpaste? We believe it’s time for oral care to catch up.

  • Enter: nano-hydroxyapatite (n-Ha). NASA first developed this power-packed ingredient to be used by astronauts. It makes up 97% of your tooth enamel and 70% of your dentin. Because it comprises the primary foundation of teeth and bones, it's restorative for your teeth and enamel and it’s safe to swallow.

    Want to know more? Here’s a summary of the existing research on nano-hydroxyapatite. (Spoiler: You’re gonna like what you see.)
Nano-hydroxyapatite vs. Fluoride Toothpaste

  • Nano-hydroxyapatite

    ✔️ Remineralizes teeth

    ✔️ Mimics tooth composition

    ✔️ Free from parabens, sulfates, and artificial flavors

  • Fluoride toothpaste

    ✔️ Remineralizes teeth

    ✔️ Prevents tooth decay

    ❌ Mimics natural tooth composition

    ❌ Free from parabens, sulfates, and artificial flavors
SHOP N-HA TOOTHPASTE

“Nano-hydroxyapatite is a revolutionary material with a wide use in dentistry. With regard to restorative and preventive fields, nano-hydroxyapatite has remarkable remineralizing effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose."

ERLIND PEPLA, MD, ET AL