Access to clean water remains a luxury for many today (780 million according to the CDC), so as we brush our teeth in the morning or grab that glass of water lets be thankful that we're almost always within a few feet of a clean water source. Instead of purchasing that bottle of water, consider using that allocation to give to someone in need. Bottled water is a "manufactured demand", in fact, it's incredibly wasteful and generally less regulated than tap water ( this is a great video describing the process). We digress.
This Giving Tuesday we will be donating 50% of our profits to Surge, our clean-water and hygiene partner. If you’d like to directly donate to them, you can do so here. While our donations will be stepped up for Giving Tuesday, we suggest that you contribute directly to them today.
We also wanted to give you an update and our ultimate vision for doing our small part to aid Surge in its mission:
Since 2009, Surge has delivered potable water access to over 400k people in a cost-efficient, thoughtful way. Our (Boka's) founder knows many of the team closely and has volunteered with the organization for years (and is now on the advisory board). Surge understands the need to have people from the organization on the ground (who pay their own way), host events in which 100% of ticket sales go to direct clean-water & hygiene projects, and also work with local organizations to execute unique solutions to that particular locality.
As we go about our own lives and are faced with "first world" problems and are caught up in a cycle of endless busyness, it's sometimes difficult to make space for the lives of others who aren't getting their basic needs met. That's why we believe that it’s an obligation of a modern company to giveback in a thoughtful, sustainable way. As a relatively new startup, we can’t alway have as much impact as we’d like upfront, but we can bake this ethos into our DNA from the start. We’ve donated product on a one-for-one basis and we’ve started to go further.
This month, we made it our mission to finance the renovation of a well in Uganda, and we're expecting to be able to update you on the results next month when it's finished. There are 1,217 (539 boys and 788 girls) who relay on this well on a daily basis, but the borehole has been breaking down consistently and directly impacting the schoolchildren. The smaller repairs are having a limited impact because only 9 of the original 14 pipes are being used. The pipes that are still working have rusted, resulting in brown water. When the well is functioning, 3-4 children have to work together to collectively pump it. When it’s not working, the children have to make a 4km track to fetch spring water and this means interfering with getting a basic education.
Within Boka, our ultimate goal is to continue donating product, financing water solutions, and eventually work closely with Surge to empower local entrepreneurs to make their own hygiene products, and also, become hygiene advocates within their communities. We hope you'll choose Boka for your oral care, but today on Giving Tuesday we hope that you make a donation directly to Surge.