“Do you have science to back up this ingredient? I’ve never heard of it…”
Says every reporter ever who we talk to.
The answer is yes.
We came across a mineral you have definitely never heard of, ever, called nano-hydroxyapatite (nHa). Invented by NASA, it's just as good for your teeth as it is for your bones (we read 100 scientific papers on this so you don’t have to). When it comes to your sparkly whites, we think you should be using an ingredient that actually mimics the effects of your natural enamel on the outside of your teeth -- that's what protects them.
Ela Mint also contains a compound you have heard of that’s good for your bones, too, which is Calcium. Fun fact, there’s actually more evidence out there to support how nHa is good for your teeth than there is on the efficacy of fluoride, which is why we’re pretty confident about swapping them out.
Fluoride doesn’t exist naturally in your body, and it’s actually dangerous in high concentrations. Hydroxyapatite is a mineral your body creates, and we use nanoparticles of that.
Now, some people hear nanoparticle and get four-letter word vibes. Here’s the four letter word we use for it: safe. This is the mineral that makes up your enamel, so it makes sense to use it to heal your teeth. It occurs naturally in the body. You should know that metal nanoparticles may accumulate in your body and those aren’t very healthy because they aren’t minerals. Also, size and shape matter: round particles are good, while needle shaped particles should be avoided
Oh! We almost forgot about NASA developed this mineral compound for astronauts because they were losing teeth and bone density following their gravity-free missions.
As Buzzfeed recently wrote, learning about the crazy science behind the nano-hydroxyapetite ingredient (if you have a thing for scientific studies, we’ve got you covered right here) makes you ask why big-brand toothpaste doesn't offer this kind of fluoride replacement.”
It’s been safely used internationally for 38-years, it’s nontoxic, and 100% biocompatible. Fluoride was first formulated 100-years ago, yet oral diseases are still the most prevalent and preventable. It’s time that the industry starts innovating instead of just marketing.