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Backed by science.

Our non-toxic, high-performing formulas go beyond clean teeth to support a healthy oral microbiome. (Your dentist just did a backflip.)

  • non toxic icon with beaker crossed out

    Non-toxic

    We create mindful formulas free of the junk found in conventional oral care.

  • dentist approved icon with tooth

    Dentist-approved

    All of our products are backed by science and proven to perform.

  • ultra convenient icon with delivery truck

    Ultra-convenient

    Our subscription program makes it easy to put a healthy smile on repeat.

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Yearly Subscription of Toothpaste

Set it and forget it. Make sure you are stocked all year round!

  • On average over 90% of customers subscribe to a 4oz toothpaste every 3 months.

  • This power-packed toothpaste trades fluoride for nano-hydroxyapatite (n-Ha) to remineralize & fortify teeth with every brush.

  • It freshens breath, whitens teeth, and even helps close holes on enamel that can cause tooth sensitivity.

  • Receive Exclusive Offers and VIP Early Access to New Products

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