

Backed by science.
Our non-toxic, high-performing formulas go beyond clean teeth to support a healthy oral microbiome. (Your dentist just did a backflip.)


"I love that it doesn't have fluoride and my mouth feels very clean after using. Please never stop making this." -Heather B.
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Non-toxic
We create mindful formulas free of the junk found in conventional oral care.
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Dentist-approved
All of our products are backed by science and proven to perform.
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Ultra-convenient
Our subscription program makes it easy to put a healthy smile on repeat.






























Nano-hydroxyapatite (n-Ha) is the primary foundation of teeth and bones, making it naturally restorative for your smile — without the toxins found in fluoride. Sign. Us. Up.
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Ela Mint n-Ha Toothpaste
Rated 4.9 out of 53765 Reviews Based on 3765 reviewsRegular price From $12.00Regular priceUnit price / per$12.00Sale price From $12.00 -
Orange Cream n-Ha Toothpaste
Rated 4.8 out of 5128 Reviews Based on 128 reviewsRegular price From $12.00Regular priceUnit price / per$24.00Sale price From $12.00Sale -
n-Ha 3-Pack
Rated 4.9 out of 5218 Reviews Based on 218 reviewsRegular price $33.00Regular priceUnit price / per$36.00Sale price $33.00Sale -
Home & Away
Rated 5.0 out of 58 Reviews Based on 8 reviewsRegular price From $16.00Regular priceUnit price / per$18.00Sale price From $16.00Sale -
n-Ha 2-Pack
Rated 4.8 out of 5544 Reviews Based on 544 reviewsRegular price From $22.00Regular priceUnit price / per$24.00Sale price From $22.00Sale -
Watermelon Mint n-Ha Toothpaste
Rated 5.0 out of 51 Review Based on 1 reviewRegular price From $12.00Regular priceUnit price / per$24.00Sale price From $12.00Sold out -
Travel Duo
Rated 5.0 out of 549 Reviews Based on 49 reviewsRegular price $10.00Regular priceUnit price / per$12.00Sale price $10.00Sale -
Power Flosser
Regular price $60.00Regular priceUnit price / per -
Restore Mouthwash Tablets
Rated 4.8 out of 584 Reviews Based on 84 reviewsRegular price $20.00Regular priceUnit price / per -
n-Ha Toothpaste All Flavors
Regular price $12.00Regular priceUnit price / per

30,000 vibrations per minute for that just-left-the-dentist feel.
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Activated charcoal bristles
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Long-lasting charge
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Timed brushing
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Sonic technology
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Power Pack
Regular price From $143.00Regular priceUnit price / per$159.00Sale price From $143.00Sale -
Mighty Duo
Rated 5.0 out of 52 Reviews Based on 2 reviewsRegular price $30.00Regular priceUnit price / per$32.00Sale price $30.00Sale -
Classic Brush 2-Pack
Rated 4.9 out of 5327 Reviews Based on 327 reviewsRegular price $10.00Regular priceUnit price / per$12.00Sale price $10.00Sale -
Home & Away
Rated 5.0 out of 58 Reviews Based on 8 reviewsRegular price From $16.00Regular priceUnit price / per$18.00Sale price From $16.00Sale -
Ela Mint Floss 3-Pack
Rated 4.8 out of 5261 Reviews Based on 261 reviewsRegular price $15.00Regular priceUnit price / per$18.00Sale price $15.00Sale
