What you put in your
mouth should work
with your body, not
against it.

We’ve been using the same toothpastes, mouthwashes, and toothbrushes without asking for the same accountability we ask for in our foods, our skincare products, and our clothing. And while some natural brands tell us what not to use, they don't offer ingredients backed by science to heal our mouths. We're setting out to change that because the mouth is too critical to whole body health to ignore.

We all now understand that sleep, diet and exercise are essential to whole body health. Yet the mouth is the number one source of disease in the body and a huge source of chronic inflammation in many people. Those inflammation and bacteria cells not only wreak havoc on your immune system, but have also been linked to systemic diseases, like Heart Disease, Diabetes, Cancer, and Alzheimer's.

We believe in making better products with better ingredients to have a positive impact on preventive health.

Our Design Philosophy

We believe in going back to the basics. You won’t find unnecessary gimmicks here. Our toothbrushes, floss, and toothpaste are made with high-quality materials that areproven to deliver a comfortable, effective cleaning at a price point almost anyone can afford.

Natural when
possible, always safe
and effective.

We believe in using the cleanest formulation, like the best natural toothpastes, and also addressing the mouth as the biggest source of disease in the body with non-toxic, science-backed ingredients.

Our Story

When I was twelve, I began having debilitating stomach pain. Throughout the course of my teenage life, I was prescribed various medications, and I tried them all, but nothing seemed to work. The side effects were almost worse than the pain itself.

Years later, as a young adult who had developed a vested interest in “clean living,” I started taking a closer look at how what I put into my body, and how the lifestyle choices that I was making were affecting my health.

The presiding philosophy in Western Medicine has, until recently, been to treat disease. Now we’re finally seeing a revolution when it comes to how we approach preventive health.

Following suit, I started to figure out how heal my body by eating better, sleeping more and meditating—but it wasn’t until I stumbled upon an article about how your physical health is strongly connected to your oral health that a light bulb went off.

Not only did I start flossing consistently and using natural toothpastes that didn’t have chemicals I couldn’t pronounce—ones that caused me to flat out panic when I saw what some of their other uses were (hint: de-icing airplanes) —but I also tossed out any oral care that contained artificial flavors and colors.

While we worry about how white or straight our teeth are, we seldom consider how what we put in our mouths affects our underlying health. According to Dr. Deepak Chopra and Dr. Rudolph Tanzi, 95% of disease can be influenced by diet, lifestyle, and your environment. The mouth is the gateway to your health, and it’s also the most frequent source of disease (specifically, Caries and Gum Disease) in the body.

Moreover, the mouth is highly absorptive, much more so than your skin, so I've made it my mission to help us become more mindful of what we’re using to clean our mouths.

Chances are, you've heard that fluoride is the cure-all solution to keeping your dentist happy and your mouth cavity-free. But if that’s the case, it seems a bit odd that about 96 percent of adults are walking around with cavities. Fluoride was first formulated 100 years ago. Can you imagine if we still used medical treatments for mental and physical health that were thought to be effective 1917, or preserved our food in the same way? Clearly, it hasn’t offered us the panacea for oral disease, bad bath and other conditions that we were promised.

In short, we’ve got to stop dropping the F-word every time we find a cavity. It’s not the solution.

Fluoride aside, those commercial oral care brands also use industrial chemicals — some of which are banned in hand soap -- that, while still cleared by the United States Food and Drug Administration, have no place in our bodies. We can’t wait for them to make a positive change in our own lives.

There are a few natural brands out there—or ‘how-to’s’ that might tell you to rub peroxide and baking soda on your teeth (please don’t)—that tell us what they don’t use, but they don’t offer anything in the way of clinically proven ingredients to heal the mouth, which we do.

We decided it was time to make beautiful products that work with our bodies, not against them. We use natural, safe and effective ingredients and believe you should love the experience of brushing, flossing, and rinsing, since you do it twice a day, every day. That’s over 700 times a year. It’s time to take ownership over your mouth, not outsource it to the commercial brands or even your dentist (as much as we love them).

The mindfulness movement is officially moving into your mouth—your mouth, your life, your choice. You’re welcome.

James Hagen

Pass it on

Clean water and oral health go hand-in-hand, but too many people across the globe lack access to both. That’s why for every Boka brush purchased we donate a toothbrush to our non-profit partner, Surge. They work hard to bring life-sustaining water to those in need. Together, we’re also providing oral health education to schools around the world.