6 Popular and Trusted Toothpaste Brands in 2024

6 Popular and Trusted Toothpaste Brands in 2024

If you’re on the hunt for a new, effective toothpaste, then you’ve come to the right place. 

In this article, we will be covering the most popular toothpastes in 2024 that are available on the market. We’ll take a deep dive into their key ingredients, features, price ranges, and what users have to say. 

With so much innovation in dental care, it is important to know what the best toothpastes are on the market today. 

Let’s find out what they are!

Key Factors to Consider

When you invest in your toothpaste, you invest in your health. However, how do you know what to look for? Most people, unfortunately, do not. 

There are some key things you should keep in mind when looking for ‘the one’: 

  • Ingredients: One of the most important things you should look for when shopping for a new toothpaste are the ingredients in your toothpaste. 

Ingredients that can help remove plaque, while fortifying the surface of teeth are the most important! If you’re looking for a fluoride-free formula to achieve this, consider looking for ingredients such as n-Ha

  • Sensitivity Reducing Agents: For people who suffer from tooth sensitivity, it is important to find a toothpaste that is made to help reduce the discomfort you feel, which can hold us back from day to day. Some of these ingredients include n-ha, potassium nitrate and fluoride.

  • Abrasiveness of toothpaste: Since many whitening toothpastes are abrasive, using them often or brushing too vigorously may cause irreparable tooth structure loss. Looking for a non-abrasive or less abrasive option? Try Boka’s n-Ha toothpaste.

  • Flavor and texture: One of the biggest changes to toothpaste in the last 10 years has been the development of different toothpaste flavors and textures. 

Some companies offer enjoyable flavors such as orange, mint, and watermelon mint for example. 

This is great for people looking to change things up, or looking for something that is not going to clash with that morning coffee. Certain companies also offer gels and pastes as texture alternatives. 

  • Ethical considerations: With an increased awareness of how our purchases can impact the planet, most people now prefer buying ethical products. 

Looking for a toothpaste that is both cruelty-free and vegan helps to make you feel good while promoting your dental health. 

  • Customer Reviews: When buying any product, particularly one that is the cornerstone of your dental health, it is important to see what other people have to say about the product. 

That way you can get an idea of how the toothpaste tastes, feels, and whether it lives up to its claims. 

  • Costs: It does not necessarily mean it is better just because it costs more! There are numerous varieties of toothpaste that are simply pricey due to the fact that their marketing expenses are included in the product's price. Additionally, there are lots of excellent, less expensive solutions.  

Popular Toothpaste Brands

“Every tooth in a man’s head is more valuable than a diamond.”

To know just who to trust with the important task of helping you and your family look after your dental health, we have formulated a list of some of the most popular toothpaste brands. 

These brands are tried and trusted, and stand up to even the harshest critics. 

1. Boka

At a glance

  • Key ingredients: The key player is n-Ha, which is great for remineralizing your tooth enamel and protecting your teeth surface. There are also bacteria-fighting xylitol and antioxidant-rich green tea.

  • Flavors: Wide range of innovative flavors like mint, coco ginger, lemon lavender, orange cream, cinnamint (cinnamon and mint), watermelon mint, cherry blossom cream, charcoal yuzu mint, and many more,

  • Target Audience - Toothpaste for adults and children over the age of 12 who can use adult formulas.

  • Key Features - Our toothpaste provides a fluoride-free alternative that effectively biomimics teeth structure, contains antibacterial properties, and is vegan and cruelty-free!
  • Price Range: Prices start from $12 per tube, with bulk deals available, such as $33 for 3, 4-oz tubes. Discounted subscriptions available, with subscribers enjoying 20% off.

  • Popular Toothpaste: Our most popular toothpaste is the Ela Mint which comes in a 113g tube. 
    • The n-Ha infused toothpaste supports enamel strength and maintains healthy teeth and gums, while tasting great.

  • Popularity: Our toothpastes have over 30,000 customer reviews on Amazon.com with the majority of people leaving 5-star reviews. The most popular flavor is the Ela Mint Toothpaste, which is highly rated by over 4,000 customers, the overwhelming majority of which also left 5-star reviews!

Yes, that's us! We’re proud to be one of the leading players in dental care in 2024. 

Our products contain one of the most studied materials in dentistry, n-Ha. 

n-Ha has scientifically been proven to help remineralization teeth, which helps to avoid tooth sensitivity. It has also been shown to combat plaque formation, by preventing bacteria build-up. 

Using a non-toxic substance called n-Ha that biomimics the structure of your teeth, it also helps support enamel strength and closes holes in your teeth that can contribute to tooth sensitivity. 

Our toothpaste has antibacterial properties combined with a gentle yet effective whitening effect that can help your teeth look their best, and your breath to smell fresh. 

Our toothpaste is totally cruelty-free and vegan, meaning your conscience can rest easy. 

It’s overall a great alternative for a non-toxic fluoride-free toothpaste

People who use our products also appreciate the array of flavors they can choose from. This helps change up brushing our teeth, and keeps our breath smelling fresh. It is also great for younger people who struggle to maintain their dental care. 

2. Colgate 

At A Glance: 

  • Key Ingredients: Stannous fluoride and hydrated cilia which help to clean teeth, and have whitening benefits 
  • Flavors: Mint, peppermint, spearmint
  • Target Audience: Adults and children over the age of 12 
  • Key Features: 12-hour protection against bacteria, claims to fight cavities, whilst strengthening enamel, freshens breath
  • Price Range: $3 to $6 per tube 
  • Popular Toothpaste: Their best-selling toothpaste is Colgate Total 
  • Popularity: Colgate Total is another very popular toothpaste, receiving thousands of reviews on platforms like Amazon

Colgate is a mainstay toothpaste brand whose defining feature is its use of fluoride! Because of its longevity, it’s not surprising that Colgate has earned a degree of popularity.

The fluoride in Colgate toothpaste is generally not harmful to your health and remains within safe levels. Colgate itself reveals that its OTC toothpastes carry around 1100 ppm of fluoride.

3. Sensodyne

At A Glance: 

  • Key Ingredients: Stannous fluoride and potassium nitrate which help to reduce pain signals to the brain due to tooth sensitivity 
  • Flavors: Fresh Mint, Extra Whitening, True White, Cool Gel
  • Target Audience: Adults with sensitive and painful teeth
  • Key Features: Reduces tooth sensitivity and related pain, strengthens enamel and helps to fight cavities
  • Price Range: $5-$9
  • Popular Toothpaste: Sensodyne Rapid Relief 
  • Popularity: Sensodyne is one of the most popular fluoride-containing toothpastes for people with tooth sensitivity. Some of their most popular products, such as the extra whitening toothpaste boast over 24,000 reviews on Amazon.com

Sensodyne’s products revolve around alleviating tooth sensitivity, which earned it a spot among the popular toothpaste brands out there. Many people swear by how effective Sensodyne is, but it is a bit costlier than many other brands.

Like other mainstream brands, Sensodyne relies on fluoride formulation to protect your teeth.

4. Crest

At A Glance: 

    • Key Ingredients: Sodium fluoride and hydrated silica which help to remove plaque from teeth 
    • Flavors: Radiant Mint, Arctic Fresh, Glamorous White
    • Target Audience: Adults who are looking to whiten their teeth safely 
    • Key Features: Their whitening toothpaste claims to help to whiten teeth and remove surface stains, as well as fighting cavities and freshen breath
    • Price Range: $3-$6
  • Popular Toothpaste: Crest 3D White Brilliance 
    • Popularity: Crest 3D White is the most popular in the line of toothpastes. The brand itself has been very popular in the past, being one of the biggest sellers in 2019

    People who want a fluoride toothpaste that just works praise Crest toothpaste, so it makes our list! The toothpaste has some whitening properties in a tube of paste that also tastes refreshingly great.

    Because the flavor is tongue-friendly, it’s easy to brush with Crest for longer, resulting in your teeth feeling cleaner.

    5. Arm & Hammer

    At A Glance: 

      • Key Ingredients: Baking soda and fluoride
      • Flavors: Advanced White, Complete Care, Truly Radiant
      • Target Audience: Adults and children over 12 looking for a natural toothpaste containing baking soda 
      • Key Features: The use of natural baking soda formula that helps to neutralize acids that can corrode teeth over time
      • Price Range: $3-$7 per tube 
  • Popular Toothpaste: Arm & Hammer Extreme Whitening toothpaste 
    • Popularity: Arm and Hammer toothpaste is one of the best-selling brands of toothpaste in the US, with extensive consumer reviews on sites like Amazon 

    Arm & Hammer is also a well-known toothpaste brand with products for those who want to whiten their teeth. Unlike other fluoride-based brands on this list, their toothpaste offering also has baking soda.

    Baking soda does have some helpful properties in oral care. It prevents acids coming from food from chipping away at your enamel, all while flouride repairs damages. The ingredient can cause a bit of dryness though, especially for first-time users.


    At A Glance: 

      • Key Ingredients: Sodium fluoride and hydrates cilia that helps to clean plaque off teeth 
      • Flavors: Extreme Clean, Cavity Protection, Whitening, Multi-Action
      • Target Audience: Adults looking to support strong teeth 
      • Key Features: Triple protection formula for strong teeth, healthy gums, and fresh breath; fights cavities; whitens teeth
      • Price Range: $2-$5 per tube 
  • Popular Toothpaste: Aquafresh Extreme Whitening Action 
    • Popularity: Aquafresh is one of the leading brands of toothpaste in the UK, becoming increasingly popular in the US 

    Aquafresh is the quintessential fluoride toothpaste brand that offers a variety of benefits for users. It stays true to its name as repeated use can make your breath fresher!

    The kicker is that Aquafresh toothpaste generally comes at lower prices, making it an attractive choice.

    Join the Boka Tribe for a Healthier Smile

    If you’ve found yourself searching for a good toothpaste, it's likely your current toothpaste just isn’t doing everything you want it to. 

    If this is you, we invite you to try our toothpaste!

    Our toothpaste is formulated carefully without fluoride. We use n-Ha, a non-toxic compound which is tried and tested by scientists. 

    We harness its anti-plaque, sensitivity-reducing properties to make what we believe is the best toothpaste on the market. 

    We’ve made our toothpaste in the best way we know, to keep your teeth healthy. But we also know that a gleaming smile can do so much for you. So we've made sure our toothpaste helps to whiten your teeth while supporting your enamel. 

    With a range of innovative flavors to choose from, your tooth-brushing ritual will never be the same.
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