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How NASA helped us create a fluoride-free toothpaste worth sinking your teeth into

How NASA helped us create a fluoride-free toothpaste worth sinking your teeth into

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“Do you have science to back up this ingredient? I’ve never heard of it…” Says every reporter ever who we talk to. The answer is yes. We came across a mineral you have definitely never heard of, ever, called nano-hydroxyapatite (nHa). Invented by NASA, it's just as good for your teeth as it is for your bones (we read 100 scientific papers on this so you don’t have to). When it comes to your spa...
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5 Reasons We're Completely Overhauling Your Morning Routine

The short answer: 96% of us are walking around with disease and cavities in our mouths. Even the best of the brushers, flossers, and rinsers. Why?...
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Introducing Cocorinse: Affordable Organic Oil Pulling

We’re so thrilled to announce our latest product: Cocorinse. We’ve worked hard to develop a premium oil pulling product made with the best ingredients, at a price that makes this transformative practice more affordable than ever.
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Giving Tuesday: Water Is Life

Access to clean water remains a luxury for many today (780 million according to the CDC), so as we brush our teeth in the morning or grab that ...
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Fun Summer Treats That Won’t Wreck Your Teeth

Tasty foods that also are good for your mouth.
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