Flavors kids love . Ingredients parents (and dentists) trust .

Our bestselling Watermelon Mint toothpaste tastes like a juicy blend of summer fun. Fruity, refreshing and invigorating.

Kids go crazy over our Orange Cream toothpaste which is sweet, creamy and citrusy. A mix of fresh-peeled orange and natural vanilla.

Hydroxyapatite (HAp), in its natural form, is a form of calcium that makes up 97% of your tooth enamel and 70% of the dentin of your teeth - it makes up the primary foundation of teeth and bones, meaning it’s naturally restorative and assists in improving your overall tooth enamel health.

Nano-hydroxyapatite has been a gold standard in Japan for over 40-years. The nano version of HAp is important because it fits into the dentinal tubules.

The Perfect Pair

Made with Binchotan activated charcoal to reduce odor-causing bacteria, our Classic Brushes pair perfectly with Kids toothpaste.

Having trouble getting your kids to brush their teeth?

1. Set a timer. Find a fun-shaped timer and play their favorite song.

2. Brush your teeth with them or brush each other's teeth.

3. When it comes to floss, make it fun and flavorful.